Prepared for Andrew Day — Co-Founder & CTO
Travtus
Vertical AI for property operations has a tell most horizontal tools don't get: the moment an operator types a real question, they've named the pain keeping them up.
Your Explore and Create surfaces throw off first-party intent every day — every query an operator types is them telling you which problem they're solving. With a lean GTM, almost none of those questions reach a human or feed how you position. Here's the part that's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A first typed query into Explore on a test workspace, e.g. 'communities with top lead conversion in 2024'
Reads as
An operator probing a real operational pain. Early evaluation, intent revealed in their own words.
Leaks today
Logged as a product event, not as a named pain. No owner, no routing.
Wire this
Tag the first Explore query as 'evaluation started' and capture the question text as the segment signal — what they asked is the wedge for the next touch.
◆ SIGNAL 02
A Create prompt that builds a real artifact, e.g. 'lease renewal letters for all residents'
Reads as
Past kicking the tires — they're using the product on live work. This is the buying moment.
Leaks today
Indistinguishable from any other prompt in your usage logs.
Wire this
Fire a real-time alert to a human the second a Create prompt acts on real resident data after an Explore session. Reach out while the intent is warm and matched to the workflow they signaled.
◆ SIGNAL 03
A second teammate runs queries against the same portfolio, or a new module gets opened
Reads as
An internal champion pulling the team in, or one operator widening from Trends into Workflows. Expansion intent.
Leaks today
Treated as onboarding noise; no expansion or cross-module signal wired.
Wire this
Flag multi-user activity or a second module as an account-expansion trigger and route it to a tailored team-onboarding touch built around the module they reached for.
◆ If you wire one thing
Pick the two or three in-product behaviors that actually mean 'this operator is ready,' and make sure they reach a human in minutes — carrying the exact question they typed, not a weekly usage digest.