Prepared for Mouhamadou Kebe — Co-founder & CEO
Tolbi
Modular agritech has a buying signal built right into its structure — the module a visitor opens first already tells you who they are.
TOLBI OS spans eight modules — Yield, ID, Survey, Scan, Call, Trace, ARR/REDD+, Carbone — presented side by side, each with a self-serve 'Découvrir le module' path and a live demo app. Which module a visitor explores is a precise read on their problem and buyer type, but with all paths shown equally a carbon-compliance buyer and a yield buyer get the same first touch. Here's the part that's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A 'Découvrir le module' click or demo-app session scoped to one module
Reads as
A visitor self-sorting by problem — Trace/Carbone means EUDR compliance, Yield/Scan means production. Early evaluation, buyer type revealed by the click.
Leaks today
Logged as an undifferentiated page view; the module they chose isn't carried into segmentation.
Wire this
Tag the module path as the visitor's declared segment and split your nurture by it — compliance buyers and production buyers get different first touches from the first click.
◆ SIGNAL 02
Deep activity inside the demo (app.tolbi.ai) on a single module's workflow
Reads as
Past browsing — they're testing the module against a real problem. The high-intent buying moment, already labeled by which module.
Leaks today
Demo usage sits in the app, disconnected from the homepage path that brought them there; no human alerted.
Wire this
Fire a real-time alert when demo activity concentrates on one module, and route it to a follow-up scripted to that module's story — EUDR for Trace, production for Yield.
◆ SIGNAL 03
A prospect explores a second module, e.g. moves from Trace into ARR/REDD+ or Carbone
Reads as
A buyer connecting compliance to carbon-project value — widening from one workflow to the platform. Expansion intent.
Leaks today
Treated as separate visits; the cross-module path that signals a bigger deal is invisible.
Wire this
Flag a second related module as an account-expansion trigger and route it to a platform-level conversation that ties the two workflows into one story.
◆ If you wire one thing
Make the first module a visitor opens drive the first touch — wire two or three module paths to their own segment and story instead of one broad pitch across all eight.