Prepared for Charles Maddock — Co-Founder & CEO
Strawberry
AI browsers are one of the rare products where the download is the easy part — the moment that predicts retention is the first task someone successfully automates.
You've built for seven distinct jobs-to-be-done, so your sharpest signal isn't the install but which use case a user lands their first successful automation in — that's a positioning decision the product is making for you, in the data. With a 15-person seed team counting installs, that signal is instrumentable today and currently going unread.
The signals you're sitting on
◆ SIGNAL 01
A new user runs their first automation in a specific persona's workflow
Reads as
They've crossed from 'tried it' to depending on it — and told you which ICP they are. The activation moment.
Leaks today
Rolled into an install or active-user count, with no persona attached.
Wire this
Wire 'first successful automation by persona' as the activation event and tag the user to the use case they landed on — sales, talent, ops, research.
◆ SIGNAL 02
A sales or talent user completes a sourcing pass through a connected integration
Reads as
High-intent: they've pointed Strawberry at LinkedIn, Apollo, Ashby, or Greenhouse and gotten clean data back. The buying moment.
Leaks today
Logged as feature usage, not as a 'this person now relies on us' trigger to a human.
Wire this
Fire a real-time alert when a first integration-backed automation succeeds, and reach out inside the workflow they just won at.
◆ SIGNAL 03
A user runs automations across two or more distinct personas or invites a teammate
Reads as
Either the product is spreading inside one company, or a power user is broadening usage. Expansion intent.
Leaks today
Multi-persona usage and teammate invites look like noise, no expansion signal wired.
Wire this
Flag a second persona or a teammate invite as an account-expansion trigger and route it to a tailored team-onboarding touch.
◆ If you wire one thing
Wire 'first successful automation by persona' before anything else — it gives you activation and resolves which of your seven ICPs is actually winning, with product data instead of a guess.