Prepared for Aditi Kothari — Co-Founder & CEO
Potpie AI
Open-source dev tools throw off a buying signal every day that almost nobody captures: the moment a developer points the thing at their own code and watches it actually understand it.
Your conversion event is documented — index a branch, watch the knowledge graph light up on real code — but the homepage opens on enterprise SDLC automation, so the funnel that pulls your 5.1k stars runs on a different door than the one your messaging serves. The whole star-to-index path is instrumentable today and almost certainly isn't at eleven people.
The signals you're sitting on
◆ SIGNAL 01
A developer stars the repo, installs, and connects their first repository
Reads as
Bottom-up curiosity becoming a real trial. Early eval, the start of the activation funnel.
Leaks today
Lives as a GitHub star and a quiet install — usage data, with no owner and no trigger.
Wire this
Wire star-then-install as 'evaluation started' and open a light, developer-first nurture — sample agents, what to index first. No enterprise pitch yet.
◆ SIGNAL 02
That developer indexes a branch and the knowledge graph generates on their own codebase
Reads as
The activation moment. The second multi-hop reasoning works on their code, they're sold. This is the buying event.
Leaks today
Indistinguishable from any other API call in your logs, and never tied back to the star that started it.
Wire this
Fire a real-time signal the moment a first successful branch-index completes, and route it to a human while it's warm — this is the event that converts, not the demo request.
◆ SIGNAL 03
A second teammate from the same org indexes a repo, or usage moves to a Specialist or Forge agent
Reads as
A champion bringing the team in and reaching past the free tier. Expansion intent — the start of the enterprise act.
Leaks today
Read as more free-tier usage; the bridge from OSS adoption to the enterprise motion is unwired.
Wire this
Flag a second org seat or first custom-agent build as an expansion trigger, and let it feed the enterprise motion instead of competing with it for the same front door.
◆ If you wire one thing
Instrument the index-a-branch moment as your conversion event and route it to a human in minutes — that one signal is what your stars are really worth.