Prepared for David Samuel — Co-Founder & CEO
Peris.ai
Security buyers don't convert on claims, they convert on proof — a SOC lead has heard 'autonomous detection and response' a hundred times, and the only thing that moves them is a number from a shop that looks like theirs.
Your strongest asset — a telco that cut incident response from 30 minutes to 3.3 with your hyperautomation — is the whole pitch, and it sits a click deep behind 'Read the report.' In security GTM a report read is itself the buying signal, but a team your size almost certainly isn't capturing or routing it, and it's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A visitor clicks 'Read the report' and opens the telco 30-min-to-3.3 case study
Reads as
A SOC buyer reaching for proof, not browsing claims. Early eval, checking if the number is real.
Leaks today
Counted as a page view alongside the rest of /resources; no owner, no trigger on who opened it.
Wire this
Tag the report open as 'proof requested' and open a light, helpful nurture — related telco use cases, the Triage-to-Remediation workflow. No demo push yet.
◆ SIGNAL 02
The same reader gets through the report end to end, then touches /platform or another /use-cases page
Reads as
A SOC manager mid-evaluation, mapping your MTTD/MTTR claims onto their own stack. This is the buying moment.
Leaks today
Read-depth and the cross to platform pages live in analytics, indistinguishable from a bounce; nobody's alerted.
Wire this
Fire a real-time alert the second a deep report read is followed by a platform or second use-case view, and route it to a human while the evaluation is hot — ahead of any demo form.
◆ SIGNAL 03
Multiple readers from the same company hit the report and use-case pages, or a return visit deepens
Reads as
A buying committee forming — SOC plus security leadership circulating the proof internally. Expansion intent.
Leaks today
Treated as separate anonymous sessions; no account-level grouping ties the reads together.
Wire this
Wire account-level grouping on report and use-case reads, and flag multi-reader or deepening engagement as a committee-forming trigger routed to a tailored, multi-stakeholder follow-up.
◆ If you wire one thing
Decide which report read means 'talk to me now,' and wire the deep-read-then-platform pattern to a same-day human follow-up instead of leaving the proof a click deep and uncaptured.