Prepared for Frederic Joanis — Principal Software Architect & Co-Founder
LocusX
Tooling for game studios lives or dies on one thing — whether the people building it have actually shipped games — and studios decide that before they trust a single feature.
LocusX has the rare credential most seed devtools would kill for (a founding team behind Splinter Cell, Assassin's Creed, and the Tomb Raider trilogy) but it sits under the feature copy, and the only conversion surface is a waitlist that almost certainly drops every signup into one undifferentiated list. With both open roles being engineering, that waitlist is your only GTM instrument today — and it's catching intent it isn't reading.
The signals you're sitting on
◆ SIGNAL 01
A studio engineer joins the waitlist from a work email tied to a known studio, engine, or AAA title
Reads as
Early intent with a quality tell — this isn't a hobbyist, it's a buyer's team feeling the telemetry pain.
Leaks today
The HubSpot form captures a name and email into a flat list; studio size, engine, and budget signal go uncaptured.
Wire this
Wire the waitlist to enrich each signup by email domain and self-reported engine (Unreal / Visual Studio), then auto-sort into 'design-partner candidate' vs. 'nurture' so a tiny team finds its first ten partners fast.
◆ SIGNAL 02
A senior lead — a producer, eng director, or studio head — signs up rather than an IC
Reads as
The person who actually holds the debugging budget is raising a hand. This is the high-intent moment.
Leaks today
A senior title and an IC look identical in the list; the one signup that can sign a contract gets the same auto-reply as everyone else.
Wire this
Wire title/seniority detection so a lead-level signup fires an alert to a founder within minutes — with the Splinter Cell / Tomb Raider pedigree surfaced first, since that's the thing a skeptical studio lead would screenshot.
◆ SIGNAL 03
Multiple signups arrive from the same studio domain over a short window
Reads as
A team is circulating LocusX internally — organic champion-led pull, the precursor to a design-partner deal.
Leaks today
Each signup is a separate row; the cluster that means 'a studio is seriously evaluating us' is invisible.
Wire this
Wire same-domain clustering so a second or third signup from one studio flags as 'team evaluating' and routes to a tailored design-partner outreach instead of the generic waitlist drip.
◆ If you wire one thing
Wire the waitlist to enrich and sort every signup by studio, engine, and seniority — so a senior lead from a real studio reaches a founder in minutes instead of sitting in a list.