Prepared for Steven Fabre — Co-founder & CEO
Liveblocks
Realtime infra is one of those categories where the buyer commits in code long before they ever talk to you — they wire presence and storage into a prototype on the free tier, and by the time it works they're already bought in.
Your credit-based free-to-Pro motion means the real buy signal is sustained free-tier credit burn, not a demo request — and you just repositioned around agents, which only pays off if the right developer hears it first. At eleven people, both the warm credit-burn signal and the new positioning are crossing lines nobody's watching, and both are instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
First presence/storage call wired into a free-tier prototype after the docs tutorial
Reads as
A developer hands-on in the product, mid-build. Real evaluation, not yet hot.
Leaks today
Logged as free-tier usage with no credit-card gate; no owner, no trigger.
Wire this
Tag the first realtime call as 'evaluation started' and open a light, helpful nurture tuned to the agents use case — examples, the Unveil Week recap. No sales yet.
◆ SIGNAL 02
Free-tier credits burned at a sustained pace two weeks running
Reads as
A team shipping something real, one Pro upgrade from production. This is the buying moment.
Leaks today
Buried in consumption metrics, indistinguishable from a one-off spike; no human sees the pattern.
Wire this
Fire a real-time alert the second a free account crosses a sustained burn threshold, and route it to a human with a nudge while the build is live — not after they hit the cap.
◆ SIGNAL 03
Pro account adds a second workspace or a teammate, or trips Team-tier credit ceilings
Reads as
An internal champion bringing the team in and outgrowing the seat. Expansion intent.
Leaks today
Treated as Pro onboarding noise; no expansion signal wired off seat or credit growth.
Wire this
Flag multi-workspace, new-seat, and Team-tier credit pressure as an account-expansion trigger and route it to a tailored team-onboarding touch.
◆ If you wire one thing
Pick the credit-burn pattern that actually means 'shipping to production,' wire it to a same-day human nudge, and make sure the agents repositioning reaches that developer before they assume you're a comments widget.