Prepared for Tushar Ahluwalia — Co-Founder & CEO
GeneralMind
Enterprise AI on top of ERP is one of those categories where the buyer self-selects before they fill anything out.
Your site already qualifies serious buyers by which ERP page they read and whether they explore autonomy versus oversight — but the only door is 'Book a demo,' so all that intent collapses into one flat form. At 41 people, that's a lot of qualifying you're earning and not reading, and it's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A visitor opens a specific integration page — SAP, S/4HANA, Oracle or Dynamics
Reads as
A finance or procure-to-pay lead checking whether you speak their stack. Real, stack-specific evaluation.
Leaks today
Captured as a page view; which ERP they checked never reaches the demo call as context.
Wire this
Tag the ERP page they inspected as a qualification signal and attach it to the lead record so the call opens already knowing their stack.
◆ SIGNAL 02
Same visitor returns and digs into the Procure-to-Pay workflow, then books the demo
Reads as
Mapping your Autopilot onto their exact AP process. This is the high-intent moment.
Leaks today
The demo form looks identical whether they read one line or every workflow step.
Wire this
Wire the high-intent page path — workflow depth plus return — into the demo intake so sales sees what they explored, not just a name and an email.
◆ SIGNAL 03
Exploration shifts from Operator View toward Autopilot across the visit
Reads as
A buyer moving from oversight to autonomy — readiness to expand scope. Expansion intent.
Leaks today
Autopilot-versus-Operator-View interest is invisible once it lands in the generic form.
Wire this
Flag the autonomy-versus-oversight path as a scope signal and route it so the conversation starts where their ambition already is.
◆ If you wire one thing
Wire which ERP page they inspected and whether they leaned toward Autopilot into the context the demo call opens with — stop letting earned qualification die in a flat form.