Prepared for Ariel Manduca — Co-founder & CTO
Fidu AI
Field-sales AI is one of the few categories where the product proves its own value mid-conversation, which means the buying signal and the demo are the same moment.
Your homepage chat demo and the WhatsApp product both throw off real intent — a prospect role-playing the Lucas flow, a rep capturing an order in-room — but with a sub-2-marketer seed team almost none of it reaches a human as pipeline. Here's the part that's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A visitor plays out the interactive Lucas field-rep demo on the homepage
Reads as
Someone hands-on with the flow is evaluating, not browsing. Early eval.
Leaks today
Counted as a page view or demo interaction, not a named, owned prospect.
Wire this
Tag a completed Lucas demo run as 'evaluation started' and open a light, helpful nurture — vertical examples for pharma, CPG, industrial. No sales yet.
◆ SIGNAL 02
A rep captures an order in-room (Order Capture → ERP) during a live visit
Reads as
The activation moment fired — the product just closed a deal in the field. Highest intent.
Leaks today
Lives inside WhatsApp threads and the ERP write, invisible to GTM.
Wire this
Fire a real-time alert the second an in-room order capture hits the ERP, and route it to a human while the account is proving value to itself.
◆ SIGNAL 03
A second rep or a second territory starts running the WhatsApp flow
Reads as
An internal champion is pulling the team in. Expansion intent.
Leaks today
Treated as onboarding noise; no expansion trigger wired across accounts.
Wire this
Flag a second active rep or territory as an account-expansion signal and route it to a tailored team-rollout touch instead of generic support.
◆ If you wire one thing
Pick the two or three product moments that mean 'talk to me now' — the demo run and the first in-room close — and make sure they reach a human in minutes, not a weekly WhatsApp recap.