Prepared for Alexandre Duval — Co-Founder
Entalpic
AI-for-science is a strange category: the people who trust you first are the PhDs who read your papers, but the people who buy are R&D leads at semiconductor and battery firms.
Your publications and the gated whitepaper are doing recruiting and selling at once, yet the reader-to-pipeline path has nobody wiring it — a process engineer who pulls your ALP-reactor whitepaper twice is a commercial signal wearing a scientific coat. With commercial expansion landing now, the bridge between 'respected in the literature' and 'in a procurement conversation' is instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A reader downloads the gated ALP-reactor whitepaper from the Hostinger subdomain
Reads as
Past curiosity into evaluation — they want the technical proof, not the abstract. Early eval.
Leaks today
Download tracking lives on a separate Hostinger site, fragmented from the main analytics, with no owner.
Wire this
Wire the whitepaper download back to a single source of truth and tag it 'evaluation started,' enriched against your four target industries.
◆ SIGNAL 02
A whitepaper reader maps to semiconductors, batteries, catalysis, or advanced materials
Reads as
An adopter who is also a buyer — the scientific reader who sits inside a procurement org. The buying moment.
Leaks today
Treated purely as credibility; nobody is mapping which readers fall inside the four named application fields.
Wire this
Wire reader-to-vertical mapping so an industrial-R&D download fires an alert to a human, while a pure-academic read stays in nurture.
◆ SIGNAL 03
A second engineer from the same firm reads the publications or returns to the whitepaper
Reads as
An internal champion circulating the work inside their lab. Expansion intent.
Leaks today
No account-level view; multiple readers from one company look like unrelated traffic.
Wire this
Roll readers up to the account level and flag a second reader from one firm as an expansion trigger into a partnership conversation.
◆ If you wire one thing
Instrument which whitepaper readers map to your four target industries — turn the publications page from a credibility surface into a buyer-mapped signal feed before late-2026 commercial expansion hits.