Prepared for Sarah Kok — CMO
Enable Banking
Open banking is one of the few categories where the product tells you who's serious before sales ever does.
Your sandbox and public demo tool throw off buying intent every day. With a marketing team of one, almost none of it reaches a human while it's still warm. Here's the part that's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
Sandbox key created, then an account-info call on a test bank
Reads as
A developer kicking the tires. Real evaluation, not yet hot.
Leaks today
Logged as usage, not intent. No owner, no trigger.
Wire this
Tag the first sandbox call as 'evaluation started' and open a light, helpful nurture — docs, sample integrations. No sales yet.
◆ SIGNAL 02
Returns within 48h to try payment initiation
Reads as
Mid-evaluation, testing the money path. This is the buying moment.
Leaks today
Indistinguishable from any other API call in your logs.
Wire this
Fire a real-time alert to a human the second payment-init is attempted after a sandbox session. Reach out while the intent is warm.
◆ SIGNAL 03
A second teammate or second workspace appears
Reads as
An internal champion bringing the team in. Expansion intent.
Leaks today
Treated as onboarding noise; no expansion signal wired.
Wire this
Flag multi-seat / multi-workspace as an account-expansion trigger and route it to a tailored team-onboarding touch.
◆ If you wire one thing
Pick the two or three sandbox behaviors that actually mean 'talk to me now,' and make sure they reach a human in minutes — not a weekly usage digest.