Prepared for Francoise Stevens — Co-Founder
Desteia
Supply-chain software is a crowded room until you say 'US-Mexico cross-border,' and then it's almost empty.
Your homepage opens on the broad promise — AI-native supply-chain OS, Amazon-tier service — while the wedge only you can claim, automated SAT and SHCP customs compliance, sits a click deeper. The demo is fully sales-gated, so the order in which buyers meet that wedge is doing your first-pass qualifying, and it's instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A visitor clicks through to the Manifestación de Valor / SAT-SHCP compliance content
Reads as
Someone with Mexican-customs exposure self-selecting into the niche. The sharpest early-eval signal you get.
Leaks today
Reads as a generic content view because the broad hero, not the wedge, is what greeted them.
Wire this
Lead with the cross-border compliance wedge for traffic that touches it, and tag that click as 'cross-border qualified' the moment it happens.
◆ SIGNAL 02
Same visitor returns to the pedimento / Lázaro Cárdenas product detail, then requests a demo
Reads as
A customs-exposed operator confirming you solve their exact pain. This is the high-intent moment.
Leaks today
The 'Request demo' form looks identical whether they came for the niche or the broad story.
Wire this
Wire the cross-border page path into the demo intake so the call opens on their SAT/SHCP problem, not a generic supply-chain pitch.
◆ SIGNAL 03
Interest widens from compliance into Automations and Analytics across the visit
Reads as
A buyer landing on the wedge and then sizing the broader platform. Expansion intent.
Leaks today
The path from narrow pain to full-suite interest isn't tracked, so the upsell story is invented on the call.
Wire this
Flag the compliance-to-platform path as an expansion signal and route it to a tailored land-then-expand demo track.
◆ If you wire one thing
Lead with who feels the US-Mexico cross-border pain hardest, and wire the demo path around that wedge — stop letting the one claim no competitor can make sit a click below the broad promise.