Prepared for Rishabh Lohia — Head of Revenue & Ops
Bridged
Event-tech is a category where you sell the exact thing you most need internally — your homepage names 'buying signals get missed every day' as a leak, and that's as true for your own funnel as for your customers'.
Your top-of-funnel — the two-question diagnostic, the 'see how it works' anchor, the HubSpot demo booking — generates exactly the product-qualified signals you sell, but at seed with a thin marketing bench that intent sits across HubSpot, the site, and email without anyone wiring it together. The signal-capture company leaking its own signals is instrumentable today.
The signals you're sitting on
◆ SIGNAL 01
A visitor completes the interactive two-question diagnostic and gets the personalised guide
Reads as
Self-identified — they've told you their event-growth problem in their own words. Early eval.
Leaks today
Captured as a content download or form fill, scattered between the site and HubSpot.
Wire this
Tag a completed diagnostic as 'evaluation started,' carry the answers into the CRM record, and open a nurture matched to the leak they named.
◆ SIGNAL 02
A diagnostic-completer revisits pricing-relevant pages, then opens the HubSpot demo link
Reads as
Mid-evaluation moving toward a buying conversation. The high-intent moment.
Leaks today
The site behavior and the meetings-eu1.hubspot.com booking live in separate systems, never joined to the diagnostic.
Wire this
Wire the path from diagnostic to pricing-page revisit to demo-booking into one timeline and alert a human the moment all three line up.
◆ SIGNAL 03
A second stakeholder from the same brand engages the diagnostic or demo flow
Reads as
An internal champion bringing in a colleague — buying-committee motion. Expansion intent.
Leaks today
Multiple contacts from one brand look like separate leads, no account view.
Wire this
Roll engagement up to the brand level and flag a second stakeholder as an expansion trigger into a tailored multi-event conversation.
◆ If you wire one thing
Wire which diagnostic-completers actually convert into one routed timeline — capture your own product-qualified signals as cleanly as you capture your customers'.